i stumbled upon something digg.ilicio.us

The Digg Reality video on YouTube struck a chord with me. It's about a punk rock guy who takes stacks of post-it notes and rides his bike around town posting them on things in the concrete world that he "diggs." If someone else likes it, they are supposed to peel off his initial "1 digg" post-it to reveal a "2-diggs" note beneath. Check it out:
(Can't see the video? Click Here to watch on YouTube)

But isn't this the essential crux behind all things web 2.0 and social networking? When you come across a site you like, you digg it, click the thumbs up icon in your stumble upon toolbar and add it to your del.icio.us bookmark (or other social networking bookmark) so your friends and family can view the links that you like?

Of course it is. It's the concept that made America such a great country in the first place. Freedom of speech and the power of the people to elect the best representations of their life, be it political representatives, musicians, television shows, resturaunts, clothing... you name it. It's harnessing the power of the collective majority to decide what's popular and what isn't. In the days prior to the web 2.0 phenomenon, this effect certainly took place in day to day life by means of voting, word of mouth advertising and the ever so great method of capitalism, where the consumers decide with their dollars which products and services will ultimately become the most popular.

So in essence, it's not necessarilly a far off concept for someone to promote the things in the real world that they like by advertising it to others and then letting others decide in unison, to digg it or to bury it. In fact it's a commonplace occurance that happens every minute of every day and it's this very buzz that viral marketers are so desperately trying to provoke and emulate when they set out to market a product or service.

That being said, if you like this blog post, please Digg it, or StumbleUpon it, or add it to your del.icio.us or if you're feeling extra kind and generous:

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i stumbled upon something digg.ilicio.us